Positioned at the intersection of music and movement, this project sparked an organic dialogue between Chevrolet and today’s music creators. A physical leave-behind in each festival vehicle highlighted Chevy’s deep musical roots, from being mentioned in nearly 2,000 songs to installing the first in-car radio. The final piece featured a QR code linked to a curated playlist of songs that name-check Chevy.
Art Direction, Print Design, Typography, Image Editing
